Highlights from the NHLPA Rookie Showcase
A behind-the-scenes look at the 2015 NHLPA Rookie Showcase in Toronto, ON. #NHLPARookieShowcase
The mandate of the NHLPA Business Affairs Group is to further the interests of the collective membership in all facets of marketing and group licensing programs. The Business Affairs Group is responsible for not only maximizing the commercial value of the players’ rights through corporate sponsorships and licensing, but also working with partners - including leagues and federations - to enhance the players’ brand and overall presence in the global sports marketplace.